Google now displaying tweets in desktop search

The integration began earlier this year with mobile devices.

A partnership between Google and Twitter that has placed tweets in Google search results on mobile devices since earlier this year has now been expanded to the desktop.

Relevant tweets will appear in desktop results for queries performed in English. The search doesn’t need to include the term “twitter” or twitter hashtags — if there are tweets that Google thinks are relevant, it will surface them anyway.

On Friday, for instance, a search for “President Obama” returned recent tweets from Obama’s Twitter account near the top of the page, below a few news articles.

The tweets that appear will include photos and links that may have been contained in the tweet.

Google has provided links to tweets in its search results for a long time, but showing the actual tweets could potentially give a boost to Twitter at a time when it’s struggling to add new users.

Google noted the expansion on Friday in an update to its earlier announcement around the mobile rollout.

The company has said it will make the feature available in other languages besides English.


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Mozilla reports flat revenue from Google-Firefox search deal+

Revenue growth stalled in 2013 but expenses climbed 42%

Mozilla today said that 2013 revenue from its deal with Google was flat compared to the year before, as was its income overall, even as expenses jumped by 42%.

The flat-lining of revenue was in stark contrast to its previous financial statement, which had shown a bullish increase of 88%.

The Mozilla Foundation’s 2013 revenue was $314 million, up half a percentage point from 2012, according to the financial statement released Friday (download PDF).

Mozilla Foundation is the non-profit that oversees Mozilla Corp., the commercial arm that develops the Firefox browser and Firefox OS mobile operating system.

Virtually all the foundation’s 2013 revenue came from search providers, which paid Mozilla to place their engines as the default in Firefox. In 2013, those royalty payments accounted for 97% of the year’s income, a slightly-lower portion than in 2012.

Royalty revenue totaled $306 million in 2013, up $3 million, for a very small increase of just 0.5%. In 2012, Mozilla’s royalty payments had doubled over the year before due to a new contract with Google, its global search partner, that was signed in late 2011. At the time, reports circulated that claimed the contract guaranteed Mozilla $1 billion over the three-year deal.

Payments from Google in 2013 were approximately $275 million, an increase of $1 million from 2012. Google’s contribution accounted for 88% of Mozilla’s total revenue last year.

As it has in the past, Mozilla did not name its largest source of income, saying only that, “Mozilla entered into a contract with a search engine provider for royalties which expires November 2014. Approximately 90% of royalty revenue for 2013 and 2012, was derived from this contract.”

But that “search provider” was Google.
On Wednesday, Mozilla announced that it had not renewed the Google contract, and had signed with Yahoo for the U.S. market. Yahoo will replace Google as the default Firefox search engine early next month, probably when Firefox 34 launches during the week of Dec. 1. Additionally, Mozilla said it has agreed to other deals in Russia and China, and would try to forge partnerships with search providers on a country-by-country basis.

But because of Mozilla’s financial release timetable, the results of the new monetary strategy won’t be apparent until November 2016.

Most of Mozilla’s expenses — 67% in 2013 — were devoted to software development, which increased from $143 million in 2012 to $197 million last year, a jump of 38%. Another line item, branding and marketing, increased by even more, 60%, to $46 million in 2013.

Overall expenses increased 42% year-over-year. Along with flat revenue, that halved Mozilla’s “profit” — it tagged the line as “net cash provided by operating activities” — to $36 million.

But the foundation’s financials remained in good shape. Cash, cash equivalents and the organization’s investments totaled $272 million in 2013, up 13% from the year before. With that in the bank, Mozilla could survive at its 2013 expense pace for just shy of four quarters if income suddenly vanished.

Yet Mozilla still faces a rough road, especially if 2013’s pattern of flat revenue-versus-increasing expenses continues.

Firefox’s share of the desktop browser market has slipped by 26%, or about 4.8 percentage points, in the past 12 months, according to metrics firm Net Applications, even as the global share of browsing from the desktop has fallen because of the move toward mobile devices.

Meanwhile, Firefox OS faces an uphill battle against ultra-cheap Android-derived devices in the emerging markets Mozilla has targeted.

Some analysts have begun to wonder whether Mozilla can be a long-term player in browsers, much less mobile.

“Mozilla’s browser share is likely to shrink over time,” contended Jan Dawson, principal analyst at Jackdaw Research, in an interview yesterday. “Because there are more costs to cover moves [like Firefox OS], it’s stretched thinner than before. If its [browser] share shrinks, it will have less revenue, which means it can spend less on development. That may make its products less appealing to users, so fewer people use them.”

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Useful Twitter search tool

Like other Twitter devotees, I encounter a lot of useful tidbits on Twitter. But while a tool like Tweetdeck allows me to more easily monitor lists of people and subject-specific hashtags I care about, it still relies somewhat on serendipity: that I’ll see what I need when I happen to be monitoring.

But what if I want to search for something specific on Twitter among people I follow? Unfortunately, Twitter’s own advance search page only offers up tweets that are fairly recent — and there’s only an option to narrow by specific accounts, not “my stream.” Tweetdeck lets me search my stream, but only in a limited timeframe. If I want to search tweets from the last few months, you’ll need another tool.

PostPost creates a searchable index of your Twitter stream that lets you look for tweets by term and then filter results by specific Twitter account. You can also narrow tweets based on whether they include links, photos or videos. This can be helpful if you’re trying to find a tweet that you sent last year (“What was that cool mapping site I shared?”) or, even tougher, a useful tweet that you know you saw awhile back, but you can’t remember from whom. Or, perhaps you’re researching a new subject and want to see what some of the smart people you follow on Twitter have had to say about it over the past few months.

PostPost today is touting an additional feature that aims to show you a personalized “trending topics” — just among people you follow. I’m not finding this especially useful, perhaps because my timeline is being flooded by comments about the new iPad. Trust me, I don’t need a tool to tell me the iPad is a “trending topic” among people I follow. And given that my list is weighted toward data-visualization topics, I don’t need PostPost to tell me that “#dataviz” and “Web design” are popping up on my “Timeline Topline.”

This particular feature might be more helpful if your Twitter timeline is somewhat broader subject-wise than mine is. But while I’ll pass on the PostPost Timeline Topline algorithm, I’d still recommend PostPost for its original purpose: finding useful nuggets in your Twitter stream. If you want to look through more of your social networks, Greplin will index multiple sources including LinkedIn, Facebook and Google Docs as well as Twitter. But if you know that you’re just seeking info on Twitter, PostPost is a useful option.

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